Business Development Acceleration Methodology
Many years of experience show that more than 50 percent of companies clearly underestimate the importance of building a business development divisions correctly.
In fact, with an excellent base product and a very bright leader (director and / or business founder), companies often die after some time. Why? because even a high quality product (including an idea) is only 20–40 percent of a project’s success. At the same time issues related to Business Development account for 50–55 percent of the entire spectrum of company existence problems; unfortunately failure to understand this can lead to very sad consequences. This thesis is confirmed by the most successful businessmen. Here, for example, is what one of the most respected entrepreneurs in Russia, billionaire investor Leonid Boguslavsky, says about this:
Use of the Business Development Acceleration Methodology allows you to develop your business with a significantly higher speed than the average speed of market development in the industry, and get really noticeable results.
To the right are several awards which confirm the effectiveness of the Business Development Acceleration Methodology and the ability of Appreus team to really successfully manage business development projects.
Business Development Acceleration Methodology includes:
- Attack Marketing methodology based on the analysis of the Environment of environment,
- Sales methodology based on the achievements of Decision Making theory,
- MTT (More than twelve) recruitment methodology,
- Corporate Culture transformation methodology,
- Company’s Eco‐system transformation methodology.
The Business Development Acceleration Methodology was created by Appreus experts, who have many years of scientific experience and successful practical experience.
The methodology has been successfully tested in the work of departments of several global leading companies: Dow Jones & Co, Inc. (USA); Misys Plc (UK); SAP AG (Germany). The use of the methodology in the experimental departments led to the achievement of significantly higher results in them than in neighboring departments of these companies.
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